How You Can Prepare for Small Business Saturday

How You Can Prepare for Small Business Saturday

How You Can Prepare for Small Business Saturday

Learn how you can participate in Small Business Saturday.

This Small Business Saturday is November 25th.  Small Business Saturday is an American retail holiday much like Black Friday and Cyber Monday.  This event was originally established by American Express with the goal of supporting the small businesses that are the backbone of the local and national economy.  If you are a small business owner and want to get involved this Small Business Saturday, here’s how you should prepare.


The first thing you should do to get ready for Small Business Saturday is announce your business’s participation in the event.  Start by creating promotional materials for your business.  To save some time, head over to American Express’s website to create your advertising materials.  You should also post about your business participation on social media.  If your business doesn’t already have a Facebook page and Twitter account, then now is a great time to create them.  Use your social media accounts to post about Small Business Saturday using the hashtags #shopsmall and #SmallBusinessSaturday.

Plan an Event

Another way to prepare for Small Business Saturday is by planning a special in-store event for your business.  For instance, you could always hold a sale in honor of Small Business Saturday.  Other fun ideas include hosting a raffle, offering seasonal refreshments to shoppers, and giving away a free gift with every purpose.  Holding some kind of special event will definitely generate interest in your business this Small Business Saturday.

Review Your Insurance

Finally, before the big day arrives, take a moment to review your business insurance policy.  Because your business will probably be filled with customers and employees this Small Business Saturday, make sure you have the right insurance protections to keep everyone safe.  Additionally, make sure you have the right liability coverage in place in case an angry customer targets your business.  Making sure you have the right insurance protection will give you some peace of mind this Small Business Saturday.

Follow these suggestions to prepare your business for Small Business Saturday.  If your business needs more coverage for the event, then turn to the insurance experts at Moser Group Inc. in New York.  Our dedicated team is ready to get you covered.  Contact us to get started today.